For individuals who suspect friends and loved ones are exhibiting signs of cognitive decline, the holidays are a particularly important time to gauge differences in behavior and help address signs.

As millions of Americans travel to visit family this year, the Dementia Society of America® is meeting them at a surprisingly meaningful moment—right at the baggage carousel. Across major airports, large-screen digital displays now share a simple yet powerful mission-related message.

The United Nations (U.N.) recently announced a plan to address major neurological disorders, such as Dementia. This is particularly significant because many countries do not always understand or treat the condition, which affects more than 57 million people worldwide. The U.N. action, though overdue, is welcome news for those of us working to raise awareness and improve the lives of people living with Dementia and their care partners.

Taxi, Taxi! Whether someone is commuting to work, heading to a medical appointment, or visiting loved ones, a taxi ride offers a rare pause—a chance to listen, reflect, and learn. By placing our message in this unique environment, we’re meeting people where they are and opening the door to understanding, hope, and action.