Dementia Society of America's Founder, Kevin Jameson, Takes Awareness on the Road With Taxi Cabs
- Team Writer
- Sep 3
- 2 min read
Meeting People Where They Are—One Ride at a Time
At the Dementia Society of America®, our mission has always been rooted in connection—reaching individuals, families, and caregivers with trusted information and compassionate support. Today, that commitment is quite literally on the move.
We’re proud to announce that our 60-second video (a version of which plays across the US as a public service announcement (PSA)) arrived in thousands of taxi cabs across major U.S. cities this year, bringing Dementia awareness directly to people in the moments of everyday life.
Whether someone is commuting to work, heading to a medical appointment, or visiting loved ones, a taxi ride offers a rare pause—a chance to listen, reflect, and learn. By placing our message in this unique environment, we’re meeting people where they are and opening the door to understanding, hope, and action.
Why Taxi Cabs Are a Powerful Platform for Dementia Awareness
Taxi cabs reach millions of riders each year, cutting across age groups, professions, cultures, and communities. Inside these vehicles, passengers are attentive, seated, and receptive—making them an ideal space for a meaningful public health message.
Our 60-second ad introduces the realities of Dementia in a clear, compassionate way, emphasizing that no one has to navigate this journey alone. It also highlights the importance of early awareness and reliable information—especially as Dementia continues to affect families in every corner of the country.
By leveraging taxi media in major metropolitan areas, the Dementia Society of America is extending its reach beyond traditional healthcare settings and digital platforms, ensuring our message connects with people who may not yet be actively seeking dementia resources.
“The Big Umbrella”: A Free Guide for Families and Caregivers
At the heart of the ad is a simple invitation: request their free guide, The Big Umbrella®. This comprehensive, easy-to-understand resource was created to support individuals living with dementia, their families, and those who care for them.
The Big Umbrella brings together practical information, emotional reassurance, and guidance for navigating the Dementia journey—from early signs and diagnosis to daily care and long-term planning. It reflects our belief that education empowers people to make informed decisions and feel less alone.
By offering this guide at no cost, we remove barriers and ensure that anyone who needs support can access it—no matter where they are in their journey.
A Moving Message With Lasting Impact
This nationwide taxi cab campaign is more than an awareness effort—it’s a reflection of who we are as an organization. We listen. We show up. And we bring resources directly to the community.
As our ad travels city streets and highways, it carries a message of inclusion, understanding, and hope. If you or someone you love is affected by dementia, we invite you to take the next step and request your free copy of The Big Umbrella. Click here. Together, under one big umbrella, we can navigate dementia with knowledge, compassion, and support.
Comments