As millions of Americans travel to visit family this year, the Dementia Society of America® is meeting them at a surprisingly meaningful moment—right at the baggage carousel. Across major airports, large-screen digital displays now share a simple yet powerful mission-related message.

Taxi, Taxi! Whether someone is commuting to work, heading to a medical appointment, or visiting loved ones, a taxi ride offers a rare pause—a chance to listen, reflect, and learn. By placing our message in this unique environment, we’re meeting people where they are and opening the door to understanding, hope, and action.

See the new play that blends theater and circus elements to show what it feels like to live with Dementia.

Social Media: Request Your Free Guide to Dementia, Caregiving, and Brain Health Transcription Hey everybody, thanks for joining me, Kevin, a volunteer with the Dementia Society of America. Again, thank you for being part of our social media. Maybe you've just followed us for good brain health information, good dementia information. Maybe you've been part of a challenge or a fundraiser. Maybe you've created a birthday fundraiser or contributed to one. Whatever it is, I want to