Dementia Society Baggage Claim Screens Offer Free Guide
- Team Writer
- 1 day ago
- 3 min read
Updated: 5 hours ago
Meet Me at the Baggage Claim
As millions of Americans travel to visit family this year, the Dementia Society of America® is meeting them at a surprisingly meaningful moment—right at the baggage carousel. Across major airports, large-screen digital displays now share a simple yet powerful mission-related message: "Request Your Free Guide." These ads encourage individuals and families to request an information package, offering clarity and support at a time when many people need it most.
Travel often reconnects families who haven't seen each other in months or even years. These reunions are joyful, but they can also bring attention to subtle or unexpected changes in a loved one's memory, communication, or behavior. For many families, it is during holiday visits, summer gatherings, or milestone celebrations that early signs of cognitive decline become noticeable. Placing educational messages in airports—where people are transitioning between emotional moments—makes the timing especially impactful.
Coast-To-Coast Mission Free Guide Offer
To reach travelers across the country, the Dementia Society has strategically placed its messaging in major metro-area airports spanning the Southeast, Midwest, West Coast, Mid-Atlantic, and Northeast. From Atlanta's bustling Hartsfield-Jackson airport to Chicago O'Hare's massive arrival halls, and from the West Coast vibe of Seattle and San Diego to the sun-soaked terminals of Ft. Lauderdale, the campaign ensures broad national visibility. In the Northeast and Mid-Atlantic, millions more travelers encounter the message as they pass through Newark, LaGuardia, and Washington Reagan National. Together, these major airports generate well over 10 million impressions each month.
For those unfamiliar with the term, an "impression" is a standard advertising metric that counts how many times an ad is displayed on a screen and is potentially seen. It does not guarantee that every traveler looked directly at the message, but it does indicate how many opportunities viewers had to notice it. In high-traffic environments like airports, impressions accumulate quickly—especially in areas where people naturally pause, such as baggage claim.
Quick Response Codes Link to Resources
A meaningful enhancement to the campaign is the inclusion of QR codes, which provide a fast, accessible, and user-friendly way for travelers to request the Dementia Society's free information package. With a quick scan using any smartphone camera, individuals can instantly access resources that help explain what Dementia is, what to watch for, and how to support someone who may be struggling. This frictionless experience removes barriers and transforms awareness into action within seconds.
Timely Help When Needed Most
The power of this outreach lies not only in the scale of visibility but also in its relevance and ease of engagement. For someone who has just visited an aging parent or relative and observed unfamiliar signs of cognitive change, the ability to immediately request credible, compassionate guidance can be invaluable.
By placing educational prompts and easy-to-use QR code access points at the very moment when people may be reflecting on their loved ones, the Dementia Society is transforming ordinary travel spaces into gateways for knowledge and encouragement.
These ads do more than catch the eye—they offer direction, reassurance, and hope at a time when many families are seeking clarity.
For countless travelers, this timely outreach may be the first step toward understanding Dementia and discovering the tools they need to care for those they love.
To request your free guide, click here.
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