Check out this issue of Better Brain Nation! Hearing and music are more than just sensory experiences—they play critical roles in maintaining brain health. Thus, these topics are the focus of Volume 2 Issue 1 of Better Brain Nation ® magazine. Hearing is a brain-driven process where sound is translated into signals for interpretation. When hearing declines, the brain receives less information, leading to overexertion, fatigue, and a higher risk of cognitive decline. However, maintaining good hearing, particularly with the aid of hearing aids, keeps the brain engaged and helps preserve memory, focus, and emotional well-being. Clear hearing supports memory by ensuring the brain receives complete auditory information, making it easier to remember conversations. It also reduces mental strain, allowing for better focus and attention, especially in noisy environments. Untreated hearing loss, by contrast, can contribute to faster brain shrinkage in areas responsible for memory and language. Socially, better hearing helps people stay connected, reducing isolation, anxiety, and depression, while also improving sleep by lowering cognitive stress. Read more about the importance of good hearing in "Pickin' Up Good Vibrations" . Music further enhances these benefits by stimulating multiple brain regions at once. Listening to or creating music boosts memory, learning, and focus, especially when the music is instrumental or classical. Music reduces stress by releasing dopamine and serotonin and lowering cortisol levels. It also improves brain plasticity—learning an instrument or regularly engaging with music strengthens connections between brain areas and enhances cognitive skills, such as coordination and language. Moreover, music and hearing both foster social bonds. Participating in group music activities or simply understanding conversations helps maintain relationships, which are vital for mental health. Music also promotes physical movement, such as dancing, which benefits both the body and brain and may even reduce the risk of Dementia. Read more in " Your Mind on Music ." In essence, good hearing and musical engagement are powerful, enjoyable ways to support brain function. Together, they help keep the mind sharp, resilient, and emotionally balanced at every stage of life. Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

Check out this issue of Better Brain Nation! This issue of Better Brain Nation ® covers two topics that have been shown to enhance overall brain health: travel and technology. Travel enhances cognitive functioning by stimulating creativity, improving problem-solving skills, and boosting emotional intelligence. Experiencing new cultures and environments breaks mental routines and expands neural pathways, fostering innovative thinking. Navigating unfamiliar places and adapting to different norms sharpens cognitive flexibility and decision-making skills. Travel also strengthens memory and learning by increasing neuroplasticity through novel sensory input and active engagement. Interacting with diverse people promotes empathy and emotional intelligence, while group travel builds strong social connections through shared challenges and experiences. Overall, travel enriches the brain, making us more adaptable, insightful, and socially connected, proving that exploration fuels mental growth. Read more about the benefits of travel in "Wanderlust Can Build A Better Brain ." Advancements in technology, medicine, and digital innovation are significantly enhancing cognitive health and brain function. Medical breakthroughs, such as neuroimaging and neuroplasticity research, support improved diagnosis and recovery from brain disorders. The internet enables lifelong learning and critical thinking, while digital commerce and financial tools reduce mental strain through simplified decision-making. At home, smart devices and health trackers encourage problem-solving, promote healthy habits, and foster mindfulness. Collectively, these technologies foster cognitive flexibility, resilience, and overall mental agility. As society integrates tech into daily life, the potential to support brain health continues to grow, offering tools for both personal development and healthier living. Read more in "Plug Into Technology's Benefits." Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

Check out this issue of Better Brain Nation! This issue of Better Brain Nation ® covers two important brain health topics: how gardening can provide cognitive benefits, and what a seminal study on aging reveals about maintaining cognitive health. Here's a brief look. In "Seeds of Better Brain Health" , one learns how growing a plant from seed offers scientifically proven benefits for brain health. Engaging with nature through gardening triggers the release of mood-enhancing chemicals, such as dopamine and serotonin, reduces stress by lowering cortisol levels, and stimulates cognitive functions like planning and problem-solving. Gardening promotes neural plasticity, improves memory, and enhances blood flow to the brain through physical activity. It also strengthens emotional well-being by boosting endorphins and fosters a sense of control, aiding stress resilience. Additionally, soil microbes support the gut-brain connection, positively influencing mood and cognition. Overall, nurturing plants provides a simple yet powerful path to a healthier, happier brain. In "The Nun Study Reveals Secrets" , one learns how The Nun Study, begun in 1986 by Dr. David Snowdon, explores cognitive health among the School Sisters of Notre Dame. This research revealed that high education levels, social engagement, emotional well-being, and physical activity significantly enhance cognitive resilience. Remarkably, some nuns displayed no symptoms of Dementia despite having the disease’s brain pathology, highlighting the power of “cognitive reserve.” Lifelong learning, meaningful relationships, stress management, and regular exercise were key factors in maintaining brain function. The study provides profound insights into aging well, emphasizing that proactive lifestyle choices can help preserve brain health and enable individuals to lead vibrant, cognitively strong lives into old age. Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

Award Recognizes Organizations That Provide Enrichment, Care and Non-Medical Therapies for Families Impacted by Dementia Dementia Society Team Recognizes James A Michener Museum Team in Front of Edward Redfield Paintings DOYLESTOWN, PA – February 12, 2026 – The Dementia Society of America® (DSA) announces its annual Ginny Gives® Awards, celebrating extraordinary organizations on the forefront of dementia care in the country. Named in honor of Ginny Jameson, the late wife of Dementia Society of America’s founder, CEO, and volunteer Chairman, Kevin Jameson, the award recognizes programs that have benefited thousands of individuals and their care partners. “Dementia takes many forms and requires a variety of approaches to care,” said Kevin Jameson. “For more than a decade, the Ginny Gives Awards have recognized some of the many non-profit organizations that are addressing the growing needs of individuals and their care partners who face dementia challenges, through non-medical programs like music, the arts, movement, and tactile stimulation including touch.” Kevin Jameson and Dementia Society of America Announced Annual 2025 Awards at Ceremony Jameson, along with the volunteer Board of Directors and Advisory Council, recently hosted a ceremony for award recipients. Thanking and commending all of the non-medical programs, Jameson applauded the diversity of work occurring in the field saying, “when cures and meaningful treatments are still around the corner to address the causes of dementia, supporting community engagement programs focused on uplifting those living with dementia and their care partners is integral to Dementia Society of America’s mission to serve others—wherever they happen to be in their journey.” National Support for Non-Medical Programming Dementia Society of America awarded funds and a certificate of appreciation to more than two dozen organizations for their programming. Examples of the programming include a community support in Ohio (Carolyn L. Farrell Foundation for Brain Health); an intergenerational art creative in California (Creative HeARTS Art Therapy); art discovery conversations in Pennsylvania (James A. Michener Art Museum), modeled after the “Meet Me at the Museum” initiative of The Metropolitan Museum of Art in New York City, and an anxiety-support program in Texas (The Grand Baby Project). In addition, and more broadly, Dementia Society of America funds seed grants to researchers across the spectrum of dementia and to further advances in brain health. To learn more visit GinnyGives.org. About the Dementia Society of America Dementia Society of America® (DSA) is a volunteer-driven 501(c)(3) nonprofit organization dedicated to creating Dementia and brain health awareness, advancing research, and enriching the lives of those facing Dementia in all its forms. DSA supports individuals, families, and caregivers through education, advocacy, and non-medical life enrichment programs such as art, music, touch, and movement. Learn more at DementiaSociety.org. Media Inquiries Dementia Society of America info@dementiasociety.org Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

chicagotribune.com/2025/12/01/opinion-dementia-education-memory-loss   Chicago Tribune Dateline: Dec. 1, 2025 Opinion Contributors: Kevin Jameson and Dr. Jeannine Forrest A terrible irony of Dementia — which can result in the inability to recognize people and places — is that the condition itself does not get the worldwide recognition it deserves. Until now. The United Nations Announces Dementia Plan The United Nations (U.N.) recently announced a plan to address major neurological disorders, such as Dementia. This is particularly significant because many countries do not always understand or treat the condition, which affects more than 57 million people worldwide. The U.N. action, though overdue, is welcome news for those of us working to raise awareness and improve the lives of people living with Dementia and their care partners. Families are Often Overwhelmed by Dementia Unfortunately, too many people and families are struggling with the condition and need more assistance. As a condition, Dementia is not a single disease. Instead, it is an umbrella term — a syndrome with a wide array of symptoms caused by one or more underlying pathologies affecting the brain. Just as the term “cancer” refers to numerous forms of the disease, Dementia encompasses wide-ranging impacts to cognition, including memory loss, difficulty with language, motor skill deterioration, behavioral changes, and impacts to decision-making and problem-solving. The syndrome of Dementia is one of the most critical health care challenges of our time. The Centers for Disease Control and Prevention calculates that more than 11 million adults provide unpaid care for someone living with Dementia. The annual cost of Dementia in the U.S., inclusive of medical care and foregone earnings of care partners, is $781 billion. As our population ages, we can expect that the condition will become more prevalent and the emotional and economic burdens on families will grow. Dementia Society Brings Help to Those Living with Dementia While there are currently no cures or ways to reverse Dementia permanently, there are three vital ways families and communities can plan for and work to address the syndrome that can make a real difference. Increase Dementia Awareness Knowledge fights fear. Facilitating education about Dementia by using nonmedical, jargon-free language helps families understand what they are facing and reduces the stigma that makes isolation worse. Organizations such as the Dementia Society offer crucial resources that help people navigate this journey and support their loved ones living with Dementia. Fund Dementia research We need more research into what triggers cognitive decline and how to protect brain health. To advance cures, interventions, and meaningful therapies, it is critical to support early-stage research aimed at a better understanding of possible upstream triggers of cognitive impairment, as well as underappreciated approaches to enhance brain health. Enrich life, and Help Those Living with Dementia Living with Dementia does not mean that life stops — it means that life changes. Communities across America are pioneering compassionate approaches that preserve dignity and create moments of joy: memory cafes where people gather without judgment, music therapy programs that unlock memories through familiar melodies, art classes adapted for changing abilities, and Dementia-friendly businesses training staff to offer patient, respectful service. These efforts prove a fundamental truth: While we cannot yet cure Dementia, we can radically improve how people live with it. When we invest in quality of life, we honor the humanity of every person facing cognitive decline. Global Dementia Awareness Matters The U.N.’s announcement matters because it elevates Dementia from a private family burden to a global public health priority. Yet, the response to this crisis will be measured not in international resolutions but in local action. For the estimated 57 million people globally currently living with Dementia, the syndrome is now our shared responsibility to work together to address. Kevin Jameson is CEO of Dementia Society of America (DSA), a volunteer-driven nonprofit based in the Philadelphia area. Jeannine Forrest, Ph.D., directs the Dementia Horizons Academy, an educational program at the DSA, and lives in Chicago. Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

How proactive planning and biometrics can make a difference. App Developer, My Family ID™, Interviews Kevin Jameson, CEO of the National Nonprofit Charity, Dementia Society of America®. Dementia is a long, emotion-filled journey, not just for those experiencing cognitive decline but also for their families and care partners. This “road” traverses the shifting tectonics of altered realities, profound emotional and physical changes, and, critically, a heightened risk of elopement, putting vulnerable adults at risk. The fear of a loved one going missing is a constant concern for many families, highlighting the importance of compassionate support and proactive safety measures. This is where organizations like the Dementia Society of America (DSA), become beacons of hope and practical assistance. My Family ID™ aligns itself with organizations like DSA, which are making a difference in caring for the vulnerable. We interviewed Kevin Jameson, the Founder and CEO of this immeasurably important organization, about the work being done to protect our aging adults with cognitive issues. Dementia Society of America stands as a leading national nonprofit dedicated to providing essential support, education, and resources to families and individuals impacted by Dementia, with the goal of improving the quality of life for all affected. My Family ID proudly recommends organizations that do amazing, life-changing work. Through their tireless efforts, DSA works to enhance understanding, promote well-being, and advocate for the dignity and safety of every person living with and impacted by Dementia. "When a loved one with cognitive impairment goes missing, words cannot describe the panic and dread that their loved ones feel," said Detective Chuck Still (Ret.), Founder of My Family ID. “Silver alerts or missing adult cases are worked firsthand as a detective. That's why I deeply admire organizations like Dementia Society of America. Their dedication to supporting families and providing crucial resources aligns perfectly with My Family ID's mission to empower caregivers with the tools for immediate identification." Protecting Those Living with Dementia It’s not uncommon, the Dementia Society states, for a person living with Dementia, at some point, to experience one or more “critical wandering” events. These events, in law enforcement, are technically called elopement, the physical act of an individual leaving a safe environment undetected. Unfortunately, many simply call it “wandering,” but this is a mistake. Wandering, which may include rummaging, are common behaviors for all of us, and they may even be enjoyable, for example: wandering in a garden to enjoy the sights, smells and sounds, or rummaging through old knick-knacks to spark memories of good times from the past. However, wandering becomes a critical event when someone puts themselves in harm’s way, becoming confused about their location, how old they are, and while seeking out a safe place (childhood home, vacation spot, or long-time workplace) which may not exist or, their parents who are no longer are living. In these cases, the urgency of proactive safety measures, like having a recent photo and a record of a loved one's fingerprints to provide to first responders, cannot be overstated. “I know the heart-wrenching panic firsthand. I remember vividly one incident many years ago when my wife moved into the driver’s seat while I was in a store and drove off. I did ultimately find her much further away in the parking lot, but you can imagine the distance someone can cover in a short amount of time; they may end up hours away before you know it. Fortunately, law enforcement understands the gravity of this. They deal with difficult situations every day, but they never take a missing person call lightly because they know the stakes. The challenge, then, becomes ensuring that you can alert law enforcement agencies and get them to respond fast enough”, added Jameson. Why Did Kevin Jameson Start the Dementia Society of America? Dementia Society of America was born not from corporate strategy, but from profound personal experience. Jameson established the organization after his first wife developed Dementia, a journey that brought the realities of the syndrome all too close to home. Through his experience, Jameson recognized a huge need for accessible, practical education for all those navigating this difficult path. He also realized he wasn't alone. “At DSA presentations, when audiences are asked who has been impacted by Dementia, nearly 90% of the hands go up. It is a challenge that touches virtually everyone, directly or indirectly,” explained Jameson. Today, DSA serves as a vital 'on-ramp' to understanding, helping thousands of families annually turn fear into preparedness and ensuring those facing the risks of critical wandering never have to do so alone. Who Does the Dementia Society of America Serve? Dementia Society of America is the nation’s leading volunteer-driven all-Dementia awareness organization with a board of directors and advisory council composed entirely of volunteers, supported by a small paid staff. “Unlike other nonprofits, our organization has more volunteers than paid employees. This is really a testament to just how many lives Dementia touches. As the leading all-Dementia awareness organization, our focus right now is on broad awareness rather than specific diseases and disorders which can cause Dementia. We have been seen and heard on TV, radio, taxis, and billboards over 3 billion times in the last four years through public outreach in the U.S. and Canada,” reflected Jameson with pride. Through their information and support services, DSA helps thousands of families annually. This support is becoming increasingly vital as the "Baby Boomer" generation lives longer due to medical advances in other areas, leaving Dementia as one of the last remaining significant health challenges. The impact, Jameson says, is universal. Dementia Society of America’s education and information programs aim to reach a broad audience through multimedia efforts and, ultimately, improve the quality of life for those who are facing Dementia, including those: Living with a form of Dementia Acting as caregivers/care partners Who are isolated from friends and family Who have spent down their life savings Who are now on medical subsidies Who are beginning to observe early signs of cognitive impairment Who are educators and safety partners seeking practical safety tools DSA also provides materials and resources to small businesses, larger corporations, civic organizations, and communities-at-large. “Any resources, tools, or even available apps that can help reduce the risks or increase the likelihood of better outcomes go a long way to providing what can be so elusive – peace of mind. When my wife was living with Dementia, I would do anything to reduce that risk. We know caregivers can’t do this alone, so we’re here for them. Protecting those living with Dementia provides peace of mind and relief to those who are always carrying this immense burden of worry,” said Jameson. The Vital Role of Dementia Society of America Dementia Society of America’s comprehensive approach encompasses a variety of programs and resources designed to empower and inform: Education and Awareness: Knowledge is the first step toward effectively addressing and managing Dementia. DSA offers a wealth of non-medical, easy-to-understand educational materials, workshops, and online resources that have been well-received and help families and the public understand the different types of Dementia, their progression, and effective care strategies. “Education is probably the most important component of equipping people to face the issues that arise with Dementia. For example, critical wandering can happen anywhere, from a grocery store to a park, and often stems from a sudden feeling of being unsafe. Understanding this frame of mind is important to getting ahead of and preventing elopement events. When you hear an elder say, ‘I have to get home because my mother is expecting me,’ that is a critical warning sign that an elopement event may be about to occur,” explained Jameson. Caregiver Tools and Support: Recognizing the immense burden often placed on caregivers, DSA provides practical tools and emotional support. While they do not offer direct services, their support includes providing access to helplines, support groups, and local resources that offer guidance on managing challenging behaviors, promoting self-care, and navigating legal and financial considerations. Research & Program Funding: Their funding and research are forward-facing while addressing critical present issues. Their work shapes a future where better treatments and prevention methods are within reach. “On the medical side, our Medical Advisory Council guides us in awarding seed grants to researchers, typically in teaching hospitals. But we are equally committed to the ‘now,’ which is why we champion non-medical programming centered on art, music, movement, and touch. Each year, we recognize the care communities and nonprofits that are using these four modalities to improve the quality of life for those living with Dementia,” said Jameson. For those who have questions about Dementia or the resources DSA offers, they encourage you to call them at 1-800-DEMENTIA® or email them at info@dementiasociety.org. Guest Writer: My Family ID My Family ID is a smartphone app designed to store secure biometric data (fingerprints and photos) to safeguard vulnerable populations at risk for critical wandering or go missing, like those living with Dementia. When every second counts, My Family ID ensures caregivers have actionable identifying information to alert first responders. Because of our commitment to safety, we are thrilled to endorse and partner with nonprofit organizations that share our goals to amplify their impact. Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

The realities of Dementia are not lost on the caregiver. | Copyright: Dementia Society, Inc. Dementia changes everything—not just for the person diagnosed, but for everyone who loves and cares for them. When you give to the Dementia Society of America® (DSA), you become part of a support system that helps families feel less alone, less overwhelmed, and more hopeful. How Your Financial Support Helps Your gift brings hope and an immediate impact because DSA is a volunteer-driven, grassroots nonprofit. Instead of mountains of red tape and multiple layers of bureaucratic administration, we are nimble and target $0.70 of every $1.00 to be spent directly on mission-related programs that make a difference: Caregiver Support : Many caregivers are family members who never expected to become full-time helpers. Your donation funds education, awareness , online support programs , and easy-to-understand resources that guide them through challenging moments—like how to communicate kindly or manage stress. Monthly eNews : concise, helpful information selected especially for overwhelmed caregivers and busy care professionals. Trusted Information : Families often search online late at night, scared and confused. Your support keeps DSA’s website accurate and up-to-date, replacing fear with clarity. Operation KeepSafe ®: A wearable identification program designed to address the risks associated with critical wandering and elopement (leaving one's home undetected), as well as increase safety in the home and caregiver peace of mind. Community Programs : Initiatives such as  Dementia ENRICH, Dementia SMART®, and Dementia CARER®  awards recognize and fund creative, non-medical efforts, such as music, art, movement, and touch, that improve daily life, stimulate engagement, and promote the dignity of those living with Dementia, and their care partners. Research Through Dementia QUEST ®: Your gift helps fund seed grants at leading teaching hospitals—small investments that can spark big discoveries for better care and future breakthroughs. Helpful Brain Health Information:  Our popular magazine,  Better Brain Nation ® , supports families, professionals, and communities with cognitively-engaging ideas and activities to foster a brain-healthy lifestyle, along with links to the latest noteworthy brain research. Why It Matters: Your Gift Brings Hope Every donation helps someone feel seen, supported, and stronger. It helps a caregiver keep going. It helps a family find answers. It helps progress begin. Candid GuideStar Platinum Rating https://www.guidestar.org/profile/46-3401769 Charity Navigator 4-Star Rating https://www.charitynavigator.org/ein/463401769 Charity Ninja's Best Dementia Nonprofits https://impactful.ninja/best-charities-that-fight-dementia/ Join Us Today Make a gift that brings hope and change—one person, one family, one moment at a time. Click Here to Donate . Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

usatoday.com/story/opinion/voices/2025/12/20/warning-signs-dementia-symptoms-memory/87778893007   USA TODAY Opinion Contributor: Kevin Jameson Dateline: Dec. 20, 2025 For individuals who suspect friends and loved ones are exhibiting signs of cognitive decline, the holidays are a particularly important time to gauge differences in behavior and help address signs. Ginny and Kevin, 2006, Maple Sugar House, Shelbourne Falls, MA | Courtesy of Kevin Jameson Dementia can sneak up on you. I know, because it happened to my family. Back in the early 2000s, my first wife, Ginny, began demonstrating some unusual behavior. She was not her usual bubbly self. Instead, she became caustic, somewhat aggressive, got lost driving , and was unable to follow written directions. At times, these episodes frustrated me, but I assumed they were caused by stress or marital difficulties. Then, one day, we went to dinner at a favorite Indian restaurant near our home in Bucks County, Pennsylvania. The hostess met us at the front door, and I greeted her by name. As we sat down, Ginny asked how I knew her. I responded by saying that we knew her from the last time we were there. Ginny insisted she had never been to the restaurant before and accused me of having been there with another woman. For some time, I had been thinking strongly about a divorce. But after that night, I realized I had missed the signs of what might be a severe cognitive disorder ; so, the journey began. Fast-forward nearly 10 years, and I left my corporate career to care for Ginny in the last year of her life while in hospice and started the Dementia Society of America to help those who were facing similar circumstances. Early signs of Dementia: What to look for and what to do Today, for individuals who suspect friends and loved ones are exhibiting early signs of Dementia or cognitive decline, the holidays are a particularly important time. The traditional gatherings enable people to interact with each other, gauge differences in behavior from the last holiday get-together, and compare perspectives on what steps might be taken to help address signs of possible Dementia. In our work, we urge families during the holidays to look for " 22 Clues " of potential impairment and to take several key actions. Is your family member or friend: Forgetting important recent information, not just the occasional memory lapse? Having trouble completing familiar routines, like cooking or driving? Fumbling with words, substituting words, or struggling to follow conversations? Putting items in odd places (e.g., keys in the freezer, bedsheets with the china)? Becoming confused, suspicious, aggressive, anxious, or exhibiting any behaviors or movement disorders that are not normal for them? If something seems highly unusual, you should consider the following steps: If difficulties over memory or ability crop up, don't argue or challenge their reality in the moment; instead, step back and focus on lowering their anxiety by redirecting conversations to less complex discussions, speaking more slowly and a bit louder, and asking yes/no questions. Ask others about what you’re seeing and hearing; be especially prepared for close family to be the first ones to deny anything is amiss. Make written notes about what you’re observing and keep them organized by time and date. If changes persist, firmly but gently push to involve health care professionals. These signs and clues warrant evaluation, as severe cognitive impairments are not considered a normal part of aging and aren’t limited to adults over 65. Most important, seek to better understand Dementia Dementia is not a specific disease but a syndrome, an umbrella term for a collection of symptoms (which can include impaired memory, trouble with following directions, inappropriate mood swings, physical instability, as well as abnormal movements) caused by various brain diseases and disorders. Some of these causes are treatable, and all can benefit from intervention. Eventually, we got my wife, Ginny, the help she needed – though I always wish I had acted sooner. This holiday season, make sure to take care of your loved ones, too. Dementia Society of America (DSA), a volunteer-driven 501(c)(3) nonprofit organization dedicated to creating awareness, advancing research, and enriching the lives of those facing Dementia in all its forms. Source: usatoday.com/story/opinion/voices/2025/12/20/warning-signs-dementia-symptoms-memory/87778893007   Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

Melora Hardin | Public Service Announcement |Dementia Society of America Video Transcript Hi, yes, it's me, Melora Hardin . You probably know me from a lot of roles I've played, like when I played Jan on The Office . That was funny, but this is not today. I'm here to talk to you about Dementia. You might be surprised by this, but Dementia is not a disease. It's actually a syndrome with many underlying causes. And as of today, no medical cures. The loss of memories and cognitive functions that occur over time is very serious and not something to be ashamed of or hide from your doctor. If you had chest pain or dizziness that wouldn't go away. You'd get it checked out, right? Interestingly, some cognitive impairments that aren't Dementia may be reversible or manageable, and not all cognitive impairments lead to Dementia. You should know resources are available, and knowledge is power. If you or someone you love is experiencing unusual behavior, repeating themselves has trouble finding words, not recognizing others, or getting lost, it's time to seek professional help. Talk to a doctor. Learn more about Dementia and brain health. Call the Dementia Society of America ® at 1-800-DEMENTIA ® , or go online to DementiaSociety.org . Take it from me, Melora Hardin, your brain is more than important. It's essential. Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

Meet Me at the Baggage Claim Dementia Society Baggage Claim Digital Display Ad at Chicago O'Hare Airport As millions of Americans travel to visit family this year, the Dementia Society of America ® is meeting them at a surprisingly meaningful moment—right at the baggage carousel. Across major airports, large-screen digital displays now share a simple yet powerful mission-related message:  " Request Your Free Guide ."  These ads encourage individuals and families to request an information package, offering clarity and support at a time when many people need it most. Travel often reconnects families who haven't seen each other in months or even years. These reunions are joyful, but they can also bring attention to subtle or unexpected changes in a loved one's memory, communication, or behavior. For many families, it is during holiday visits, summer gatherings, or milestone celebrations that early signs of cognitive decline become noticeable. Placing educational messages in airports—where people are transitioning between emotional moments—makes the timing especially impactful. Coast-To-Coast Mission Free Guide Offer To reach travelers across the country, the Dementia Society has strategically placed its messaging in major metro-area airports spanning the Southeast, Midwest, West Coast, Mid-Atlantic, and Northeast. From Atlanta's  bustling Hartsfield-Jackson airport to Chicago O'Hare's  massive arrival halls, and from the West Coast vibe of Seattle  and San Diego  to the sun-soaked terminals of Ft. Lauderdale , the campaign ensures broad national visibility. In the Northeast and Mid-Atlantic, millions more travelers encounter the message as they pass through Newark , LaGuardia , and Washington Reagan National . Together, these major airports generate well over 10 million impressions each month . For those unfamiliar with the term, an "impression"  is a standard advertising metric that counts how many times an ad is displayed on a screen and is potentially seen. It does not guarantee that every traveler looked directly at the message, but it does indicate how many opportunities viewers had to notice it. In high-traffic environments like airports, impressions accumulate quickly—especially in areas where people naturally pause, such as baggage claim. Quick Response Codes Link to Resources A meaningful enhancement to the campaign is the inclusion of QR codes , which provide a fast, accessible, and user-friendly way for travelers to request the Dementia Society's free information package. With a quick scan using any smartphone camera, individuals can instantly access resources that help explain what Dementia is, what to watch for, and how to support someone who may be struggling. This frictionless experience removes barriers and transforms awareness into action within seconds. Timely Help When Needed Most The power of this outreach lies not only in the scale of visibility but also in its relevance and ease of engagement. For someone who has just visited an aging parent or relative and observed unfamiliar signs of cognitive change, the ability to immediately request credible, compassionate guidance can be invaluable. By placing educational prompts and easy-to-use QR code access points at the very moment when people may be reflecting on their loved ones, the Dementia Society is transforming ordinary travel spaces into gateways for knowledge and encouragement. These ads do more than catch the eye—they offer direction, reassurance, and hope at a time when many families are seeking clarity. For countless travelers, this timely outreach may be the first step toward understanding Dementia and discovering the tools they need to care for those they love. To request your free guide, click here . Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

CLICK ABOVE TO WATCH FULL-LENGTH TV SHOW FOR FREE What Is the Dementia Action Plan®? The Dementia Action Plan ® is a recorded presentation before a live studio audience  at the Philadelphia PBS® station affiliate, WHYY-TV®. This 1-hour TV-show style program is guaranteed to be a crowd-pleaser: extremely informative, eye-opening, and with clearly explained calls to action. It is a must-see educational talk for audiences everywhere that will engender knowledge, personal commitment, and hope. ​ Led by the Dementia Society of America's founder and nationally recognized spokesperson, Kevin Jameson, this 1-hour presentation will take you through the basics of the who, what, where, when, and why of Dementia care in the present and future. By utilizing the 7 simple steps detailed in The Dementia Action Plan, you have the potential to make a lasting impact on your ability to successfully navigate life as a caregiver and partner or as someone living with Dementia, no matter what challenges lie ahead. ​ Mr. Jameson brings nearly 40 years of professional on-stage experience and skill to this lively, emotional, uplifting talk. You walk out feeling empowered to make a difference in your life and the lives of those you care most about. Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.

{IN}TANGIBLE  is a new play that blends theater and circus arts to show what it feels like to live with Dementia. Written by Brianna Kalisch and directed by Felicity Hesed, in partnership with the Dementia Society of America, {IN}TANGIBLE was presented from August 8th to 11th, 2024, in celebration of the Dementia Society's 10th anniversary. What Happens in the Play Meet Q: Q is an older woman living in a care home who has Dementia. In the story, she is visited by her memories and her family. But because of her Dementia, Q can't always tell what's real and what's not. Memories Come Alive:  The past comes alive on stage—like juggling glow-in-the-dark balls, spinning plates, stilts, trapeze, jump ropes, and aerial silks. These acts represent Q's happy memories with loved ones. Emotions Are Mixed: We see Q in moments of feeling lost, panicked, or confused. At times, she is joyful and calm. Her family—played by the same actors—switches between caring for her in the present and being memories from her past. Why Circus Makes the Story Strong Beyond Words: Circus routines fill in what words can't express. The director, Felicity Hesed, believes circus performance lets the audience feel Q's memories—even when she can't speak. Memories in Motion: The circus space illustrates how memories can feel overwhelming and complex. A trampoline might become a happy childhood memory; stilts can show how small Q feels in her present life. A Visual Mix of Past and Present: When reality and memory overlap, the stage transforms. Circus acts, spoken lines, lighting, and music work together to guide the audience through the shifts in Q's mind. Why {IN}TANGIBLE Matters An Accurate Take on Dementia. The Dementia Society of America praised the play as "an accurate portrayal of Dementia" that feels both "moving" and "joyful."  A Blend of Hope and Connection. The play explores the pain of memory loss and also celebrates love, family, and moments of joy. It shows Dementia isn't just scary—it's full of moments that still matter. A New Way to Tell a Story. This play is part of a growing trend in Dementia-friendly theater. These performances incorporate creative storytelling tools—such as circus—to help people understand and feel what living with Dementia can be like. Who Made It Happen Brianna Kalisch  – Writer and actor. She based the story partly on watching her grandmother with Dementia. Felicity Hesed  – Director. She carefully blends circus movement with emotional drama, making the story feel authentic and genuine.  The Cast  – Six actors, including Cynthia Shaw as Q, switch roles between family members in the past and caregivers in the present. Creative Team  – Circus design by Evan Tomlinson Weintraub, music by Ruby Fulton and Allison Clendaniel, and lighting and sound that bring the story to life. In Short: A Play That Speaks to the Heart {IN}TANGIBLE is a unique and powerful play. It uses circus and storytelling to show what Dementia feels like—confusion, loss, love, memory, and meaning. It reminds us that even when words fail, life's memories and feelings are real and vital. By weaving together movement, visuals, and emotion, {IN}TANGIBLE creates a warm, honest portrayal of Dementia. It helps audiences feel a sense of compassion, belonging, and understanding. For those interested in bringing this play to their community for an exclusive, limited engagement, please get in touch with the  Dementia Society of America . Author:  Human Staff Researcher and Writer, AI-Assisted Disclaimer: Dementia Society of America (DSA) provides educational content only and does not offer medical advice. Always consult a qualified healthcare professional before making changes to your medical care. DSA content is created by both human and computer-generated means and is reviewed for accuracy; however, errors may occur. Views expressed by third-party contributors do not necessarily reflect those of DSA. Unless expressly stated, DSA does not endorse or guarantee any third-party products, services, organizations, or external content. All DSA content is copyrighted and/or trademarked and may not be used without written permission.